Interesting TiVo mention has an article about Cisco’s movies into the IP video market which contains a couple of TiVo mentions:

Second, the Scientific Atlanta deal helped Cisco find an ally in TiVo, the digital video recording company. “The combination of Scientific Atlanta technology and market girth and the user-friendly TiVo graphical user interface provides software and usability expertise,” Sizemore said.


According to Sizemore, the Scientific Atlanta buy can vault Cisco into the interactive advertising market by enabling IP on set-top boxes. That method can give Cisco the ability to leverage its enterprise expertise to create a two-way marketing and sales engine directly into the living room, using a familiar and friendly interface from TiVo.

This is interesting because my impression is that TiVo and Cisco/Scientific Atlanta aren’t really partnered, but rather Comcast is funding development of the TiVo OCAP software to run on the SciAtl cable boxes. I’m sure that, as part of that effort, TiVo is working with SciAtl engineers on platform specifics, but this article makes it sound like a much closer relationship. It makes me wonder if the author, or at least the person he’s quoting, is reading too much into things, or if he knows more than has been public.

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