One of the features that remains absent from the standalone CableCARD TiVo units has been support for cable provider VOD/PPV services. These services are only available on the Comcast and Cox provided TiVo DVRs. Now TiVo is teaming with SeaChange, the leading providers of cable VOD head-end systems, to integrate cable VOD services into the CableCARD TiVo units. The language of the press release makes it sound like this may be aimed at providing an offering directly to cable MSOs, so that they can offer the TiVo units to customers in lieu of a standard cable DVR. Especially small cable MSOs who aren’t deploying tru2way, and therefore would be unable to use the software TiVo solution being deployed by Comcast and Cox.

“By teaming with SeaChange we are enabling cable operators without OCAP/tru2way deployment plans to increase the breadth and depth of their offering by quickly deploying TiVo set-top boxes that seamlessly integrate VOD in a single, intuitive TiVo interface,” said Tom Rogers, TiVo’s president and chief executive officer. “This solution also enables participating MSOs to take their on-demand offering to a whole new level by highlighting VOD titles within TiVo universal search results. And the beauty of this is that it can be achieved faster and at a lower cost than most solutions that have been available to cable operators to date.”

However, comments made by Tom Rogers at the Deutsche Bank Securities Media and Telecommunications Conference it sounds like this may be included in the retail products as well. Though I’d presume that it would only work with cable MSOs that are using a SeaChange VOD head-end. He also indicated that this would be a relatively short term development, though that’s relative in relation to other major development efforts.

The release explicitly mentions the TiVo HD, and doesn’t mention the original TiVo Series3, but that could just be marketing. The TiVo HD is the current product, and what everyone is focused on - and certainly what any cable MSO would be provided at this time. If it this feature is added to the retail products, and I hope it will, it could show up on the S3. I’m presuming that this implementation will use the Tuning Adapter, currently used for SDV support, to handle the upstream communication required for VOD/PPV as well.

No matter how it is implemented, this is a good thing. Once a working implementation exists, it tends to get a foot in the door, and hopefully more cable MSOs will sign on to support VOD on TiVo. After all, it is revenue for them.

TiVo Alticast last month announced that they will work together to make it easier to bring TiVo’s software and services to set top boxes. Alticast is a vendor if middleware for Java-based DVB-MHP, OCAP/tru2way technology and Blu-ray Disc Java (BD-J). They’re all ways to implement software independent of the host hardware - both tru2way and BD-J evolved out of MHP (Multimedia Home Platform). While all Blu-ray players support BD-J, and in the US OCAP/tru2way is deploying on cable systems (and the similar ACAP is intended for ATSC broadcast receivers), in most of the world MHP dominates.

Why is this significant? Well, based on the press release I think this signals a coming push by TiVo to leverage the work done for the Comcast & Cox deployments in the US to bring the TiVo interface to an assortment of set-top boxes worldwide:

“Teaming with Alticast allows global video providers to offer the unique combination of TiVo’s award winning user interface, advertising solutions, and broadband television functionality on set top boxes running Alticast’s industry standard embedded software for ITV applications,” said Joshua Danovitz, Vice President and GM of International at TiVo. “We hear from cable, satellite and IPTV operators around the world that they want better middleware solutions capable of quickly bringing TiVo applications to market and Alticast is in the pole position to fulfill this need. We look forward to their cooperation in making the TiVo experience available on a broad range of platforms, both in the United States and around the world, similar to the way that we have developed platforms for Comcast and Cox.”

I’ve been saying this for a while, that having the OCAP/tru2way version of the TiVo system could have an impact far beyond the US cable market. Having a portable implementation will allow TiVo to partner with hardware vendors and service providers worldwide. Working with Alticast should help get TiVo in the door, as well as smoothing the implementation issues. As TiVo has said that all tru2way cable DVRs in the US are potential TiVo systems, now, in theory, any DVR running MHP, or combo Blu-ray/DVR units, are potential TiVo systems.

Another announcement made during my hiatus from blogging, TiVo has expanded their Stop||Watch ratings service. The addition of 17 more cable networks pushes the total to 93 cable and broadcast networks covered by the service, including 16 cable networks not currently covered by the industry. The ratings are tracked from 05:00 until 23:30 each day. See the full release for more details.

On February 19, 2009, TiVo announced that William Cella had been elected to their board of directors, increasing the board from eight to nine members.

Mr. Cella, age 58, currently serves as Chairman and Chief Executive Officer of The Cella Group LLC, a firm he founded in 2008 which provides media sales representation, consultations in media, as well as sport and entertainment representation, to leading companies. Prior to that, he was the Chairman and Chief Executive Officer of MAGNA Global Worldwide, a media negotiation, research and programming unit of the Interpublic Group of Companies. Prior to that, Mr. Cella held the position at of Executive Vice President, Director of Broadcast and Programming for Universal McCann North America, where he was responsible for over $2 billion of national broadcast time on network, cable and syndicated television. He began his career at ABC where he worked for 15 years, first as an account executive for WXYZ-TV in Detroit later rising to the position of Vice President of Sports Sales for ABC Television Network. Mr. Cella was inducted into the Broadcasting and Cable Hall of Fame in 2007.

TiVo’s latest newsletter:

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Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers - and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% of their primetime ads skipped during 2008. While perennial Superbowl advertiser Coke had 46% of their broadcast primetime spots skipped. I don’t want to recreate the press release here, so check it out if you’re interested in how DVRs impact advertising.

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this is additive and increases the total viewership. Note that most of the spikes during the first half came during advertisements, while in the second half most of the spikes came during the game itself.

TiVo, of course, put out a full press release with all of the details. Former top ad the E-Trade talking baby was dethroned, not even placing in the top ten this year, while GoDaddy.com jumped to the top spot for the first time.

The top ten rated commercials of this year’s game were:

1. GoDaddy.com: “Enhanced?”
2. Bud Light: “Summer to Winter”
3. Careerbuilder.com: “It May Be Time”
4. Doritos: “Crystal Ball”
5. Transformers: “Revenge of the Fallen”
6. Monster.com: “Moose Head”
7. Bud Light: “Man Thrown out the Window”
8. Pepsi: “MacGruber/Pepsuber”
9. Dennys: “Thugs”
10. Coke Zero: “Mr Polamalu”

See the full release for more.

I’ll be catching up on at least some of the press releases and such that came out in the past three months or so while I was on my little hiatus. I thought about just skipping them, but decided I’d rather have a record of them for coverage in the long run.

Back on 1/21/09 TiVo dropped a press release about their Stop||Watch service for the end of 2008. I didn’t find it very surprising - people do a lot of tiemshifting for primetime programs, and even more during sweeps. The latter makes total sense to me - channels cram popular shows into sweeps periods, which creates more conflicts, which makes people even more likely to timeshift content to be able to watch programs that aired simultaneously. During the sweeps weeks in May and October, 54% of primetime content was timeshifted. During the summer months (June-August), timeshifting dropped to 40% - likely due to the dearth of new content.

See the full press release for more data and analysis.

Since my last TiVoCast post there have been a number of changes. For some reason they’ve dropped the groups for KoldCast content that had been there. So now all of the KoldCast shows are listed individually. When this happened it also seems to have dropped all my Season Passes, so if you were signed up for any you might want to check on yours. The shows broken out now are After Judgment, Crusty Demons, duder, Gemini Rising, Let It Be Heard, Poor Paul, The In-Betweens of Holly Malone, The Sexually, and TV Face.

New KoldCast shows added to the lineup are Average Betty and In The Can. According to a KoldCast press release there are more shows coming to TiVoCast: The Crew, The Hayley Project, Invention with Brian Forbes, and Miles & Ben. More details are in the release.

Also joining the TiVoCast lineup, and not from KoldCast are Entertainment Weekly and National Geographic Channel.

Unfortunately, it looks like jPod was dropped from the TheWB.com shows available via TiVoCast. Shame, I really enjoyed that one.

With all of these shoes you can subscribe online or on your TiVo via TiVo Central -> Video on Demand -> Browse free videos -> All

TiVo’s latest newsletter:

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