TiVo has signed â€œThe Bachelorâ€ host Chris Harrison as a celebrity spokesman for the TiVo HD, and they’ve kicked out press release to tout it:
TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital-video recorders (DVRs), today announced that Chris Harrison, host of the popular ABC romance-reality series The Bachelor and The Bachelorette, will serve as matchmaker for one of the most beloved consumer products: TiVo.
He seems to have started already, with this cloying quote from the press release:
How did he find the perfect companion? More important, how can others do the same? â€œIt sounds funny but the best relationship role model might just be your TiVo box,â€ Harrison says with a laugh. â€œYou should look for the same qualities youâ€™ll find in the TiVo HD in a mate. Itâ€™s fun to be with, dependable, smart and sensitive to all your needs. If you can find those, youâ€™re on the right track.â€
Words fail me. Yeah, the entire press release goes on like that. I suppose it might appeal to fans of the show – personally I can’t stand them. If I rolled my eyes any more reading this PR, I might be looking at my brain. There is a contest to go along with this:
Harrison has helped many men and women hook up as host of The Bachelor and The Bachelorette. Now heâ€™s helping TiVo match one lucky HDTV owner with todayâ€™s hottest consumer product: a free TiVo HD DVR with TiVo service.
TiVo has launched a nationwide search to find the winner. Contestants will write a personal ad, 400 characters or less, explaining why their HDTV would be the perfect companion for a new TiVo HD DVR. Semifinalists will then be asked to create a 30-second video explaining and showing why their HDTV and HDTV set-up at home will make the perfect companion for a new TiVo HD DVR. For more information about the contest, visit www.hookupwithtivo.com.
And did the meaning of ‘hook up’ change when I wasn’t paying attention? I think that if you ‘hook up’ with your TiVo, you might want to keep that on the down low. It is probably illegal in some states…