PS3 2.20 Firmware Now Available For Your BD-Live Pleasure

Well, that was fast. Less than a week ago Sony announced that the PlayStation3′s 2.20 firmware would include BD-Live support, amongst other things, and it is now available. So gentlemen, and ladies, start your upgrades!

Via EngadgetHD.

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Advertising – Art Or Science?

Adweek has an article on the advertising industry debate over whether advertising is an art or a science. And, unsurprisingly, TiVo gets roped into the discussion as the best know market disrupter today.

“How do you make a TiVo-proof commercial? Everybody wants to know the answer,” says Todd Juenger, vp, general manager of research and measurement at TiVo, which introduced its Stop Watch measurement tool that gives clients access to second-by-second ratings of commercials and programming. Instead of a traditional focus group, the system pools information from the viewing habits of TiVo’s 4 million subscribers.

TiVo studies have shown that the context in which a commercial is surrounded plays a critical role in whether it will be skipped. “It’s like a restaurant,” he says. “Even if you have the world’s finest restaurant, if you are in a crappy location, you’re still not going to get the customers you would get in a good location.”

In some dayparts, direct response does well, in others automotive ads. “It comes back to the environment and the target audience,” he stresses. “It can sometimes be more important than how creative the ad is to begin with. If they are in the market for a home gym, they’ll watch that commercial, even if it’s not what is traditionally thought of as a creative ad.”

I thought the article was interesting overall, as a look into an industry (advertising) I’m only peripherally aware of.

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Amazon Adds Unbox Discussion Forum

Announced via the Amazon Unbox Blog, Amazon has just launched a new Unbox Discussion Forum. So, in addition to leaving comments on the blog, users can now leave feedback in the forum, and discuss issues amongst themselves. I’ve already posted one question I know many people are curious about. Jump in before they get swamped. :-)

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Home Media Magazine Compares Video Download Boxes

This issue of Home Media Magazine has an article, ‘Battle of the Boxes‘, which compares the four main options for watching broadband downloaded video on your TV: TiVo, Apple TV, VUDU, and Xbox 360. Overall the article is kind of down on the download services in general:

“Not a consumer interviewed wants to buy another set-top box,” said Richard Doherty, research director for research firm The Envisioneering Group.

I certainly can’t argue with that, I’m loathe to add another STB to my stack. And I’ve said so repeatedly. I think that gives TiVo and the Xbox 360 an edge – people buy them for other functions (DVR & gaming, respectively), and the downloads are kind of a bonus. And when it comes to HD, I have to agree with this as well:

Richard Bullwinkle, chief evangelist for Macrovision, predicts a layering effect. Macrovision has looked at TiVo, Xbox 360, Vudu and Apple TV.

“The best experience on a large TV is Blu-ray,” he said. “None of the download boxes gives you the same experience.”

But I thought what they said about TiVo in particular was unfair.

But download times are long, nothing is available in high-def, and the 24-hour rental period once the movie has started can be problematic.

The download times are roughly comparable to other services – but it, of course, will vary a lot. The TiVo Series3 and TiVo HD have had progressive download since 9.2 – which means they can start playback once enough of a buffer has built up, with no need to wait until it is all downloaded. I’d expect the Series2 to get the same in the next update. (They’re still on 9.1.) And the article makes the 24-hour window sound like a problem unique to TiVo when it is common to all of the download rental services. They don’t mention it when talking about the three other products, so readers who don’t know what will think this is a TiVo limitation. But there is more:

However, Bullwinkle said, TiVo offers the worst quality of any of the movie downloading options he’s tried, and the number of TiVo owners who download movies is small.

Ouch. That especially stings given who it is coming from. Why? For those who don’t know, once upon a time Richard Bullwinkle was known online as TiVolutionary. He was one of the early TiVo employees and their primary online evangelist on forums like TiVoCommunity.com. Back in May of 2002 he left TiVo and went to work for ReplayTV. And now he’s with Macrovision.

The quality issue is largely subjective, so I’ll leave that as may be, but how does he know how many users download movies? I don’t believe TiVo or Amazon release those numbers. Did they do an independent survey of TiVo owners? Where is the data to back up the claim?

But TiVo isn’t the only one to get a little heat in the article. All four products get what I consider to be fairly poor reviews, highlighting their shortcomings. But read the article for yourself.

TiVo also got another mention in this issue, with a small article on the roll-out of TiVo Desktop 2.6. (And I apologize for not having my review of said up yet, the behind-the-scenes work on the renaming took a lot more time than I expected.)

Posted in Apple, Broadband, Gaming, TiVo, VUDU | Tagged , , , , , , | 11 Comments

HD DVD Continues To Fade Away, Slowly

Hmm, Home Media Magazine wasn’t out on Friday as it normally is (I’m guessing due to the holiday), but I just checked it and it is up now. For the week ended 3/16 HD DVD took 22% of the market to Blu-ray’s 78%, putting them 76:24 year-to-date and 66:34 since inception. But with the last of the big studio HD DVD releases gone, the best HD DVD placed in the top 10 sellers was ninth, with American Gangster. Tenth also went to HD DVD, with Beowulf. Personally I was happy to see a niche anime title like Appleseed: Ex Machina placing fourth, and selling 12.27% of the volume of first place No Country for Old Men. I’ve read other reports that Appleseed moved roughly 30% of its volume on Blu-ray, the rest being DVD. (It placed 16th on the DVD sellers list.) Which shows that niche markets, like anime fans, tend to be early adopters – anime fans also jumped on LaserDisc and DVD earlier than the general market.

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