Tag Archives: Stop||Watch

TiVo Touts Stop||Watch Over Nielsen

Last month I posted about TiVo’s apparent effort to promote their Stop||Watch ratings service to the industry. Well, it looks like the effort is ongoing. On Monday Alex Petrilli, senior manager of audience research at TiVo, blogged over at MediaBizBloggers.com. … Continue reading

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TiVo Really Seems To Be Pushing Stop||Watch Lately

I’ve been noticing something recently, TiVo really seems to be pushing their ratings data service, Stop||Watch. Not necessarily directly, but it seems like there have been a number of direct and indirect marketing moves tied to the service recently. In … Continue reading

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TiVo Expands Stop||Watch To Cover 93 Networks

Another announcement made during my hiatus from blogging, TiVo has expanded their Stop||Watch ratings service. The addition of 17 more cable networks pushes the total to 93 cable and broadcast networks covered by the service, including 16 cable networks not … Continue reading

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TiVo Stop||Watch Delves Deeper Into Superbowl Results

Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% … Continue reading

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TiVo Does Their Annual Superbowl Ad Summary

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading

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