TiVo Stop||Watch Delves Deeper Into Superbowl Results
Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% of their primetime ads skipped during 2008. While perennial Superbowl advertiser Coke had 46% of their broadcast primetime spots skipped. I don’t want to recreate the press release here, so check it out if you’re interested in how DVRs impact advertising.
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