TiVo Does Their Annual Superbowl Ad Summary

TiVo Superbowl viewership graph

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this is additive and increases the total viewership. Note that most of the spikes during the first half came during advertisements, while in the second half most of the spikes came during the game itself.

TiVo, of course, put out a full press release with all of the details. Former top ad the E-Trade talking baby was dethroned, not even placing in the top ten this year, while GoDaddy.com jumped to the top spot for the first time.

The top ten rated commercials of this year’s game were:

1. GoDaddy.com: “Enhanced?”
2. Bud Light: “Summer to Winter”
3. Careerbuilder.com: “It May Be Time”
4. Doritos: “Crystal Ball”
5. Transformers: “Revenge of the Fallen”
6. Monster.com: “Moose Head”
7. Bud Light: “Man Thrown out the Window”
8. Pepsi: “MacGruber/Pepsuber”
9. Dennys: “Thugs”
10. Coke Zero: “Mr Polamalu”

See the full release for more.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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  • http://www.ticketsgenie.com/Event.aspx?EventID=37063 Super Bowl XLIV Tickets

    I heard the economy has made the commercials less expensive tis year. I wonder if the quality of the ads will be as good.