TiVo’s Stop||Watch Reveals High Rate Of Timeshifting During Primetime Programs

I’ll be catching up on at least some of the press releases and such that came out in the past three months or so while I was on my little hiatus. I thought about just skipping them, but decided I’d rather have a record of them for coverage in the long run.

Back on 1/21/09 TiVo dropped a press release about their Stop||Watch service for the end of 2008. I didn’t find it very surprising – people do a lot of tiemshifting for primetime programs, and even more during sweeps. The latter makes total sense to me – channels cram popular shows into sweeps periods, which creates more conflicts, which makes people even more likely to timeshift content to be able to watch programs that aired simultaneously. During the sweeps weeks in May and October, 54% of primetime content was timeshifted. During the summer months (June-August), timeshifting dropped to 40% – likely due to the dearth of new content.

See the full press release for more data and analysis.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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