Tag Archives: Adweek

Advertising – Art Or Science?

Posted on Monday, March 24, 2008 by MegaZone

Adweek has an article on the advertising industry debate over whether advertising is an art or a science. And, unsurprisingly, TiVo gets roped into the discussion as the best know market disrupter today. “How do you make a TiVo-proof commercial? … Continue reading →

Posted in TiVo | Tagged , , , | 2 Comments

Comcast Officially Launches TiVo Service

Posted on Tuesday, January 22, 2008 by MegaZone

Well, it looks like the USA Today article I spotted last night was just the first to cover the official launch. Today Comcast and TiVo put out a press release announcing the official launch of the TiVo software on Comcast … Continue reading →

Posted in OCAP, Press Release, TiVo | Tagged , , , , , , , , | 1 Comment

High-Def Format War Of Words

Posted on Wednesday, December 19, 2007 by MegaZone

Adweek has an interesting article on the high-stakes war of words being waged between the Blu-ray and HD DVD camps. Both sides are stepping up their marketing efforts, and increasing their marketing spend, to win more converts to their formats. … Continue reading →

Posted in Blu-ray/HD DVD | Tagged , , , | Leave a comment