High-Def Format War Of Words

Adweek has an interesting article on the high-stakes war of words being waged between the Blu-ray and HD DVD camps. Both sides are stepping up their marketing efforts, and increasing their marketing spend, to win more converts to their formats.

“It’s now a real format war,” said Steve Martin, president of WPP Group’s SicolaMartin, Austin, Texas, the agency that handled the Blu-ray Disc Association (BDA) trade group—backed by Hitachi, LG Electronics, Matsushita Electric (Panasonic), Pioneer, Philips, Samsung, Sharp, Sony and Thomson—until last summer when the BDA jumped to movie-advertising specialty shop Trailer Park, Hollywood, Calif., signaling the marketing emphasis to come. “My feeling is that the power of the studios is so strong in the Blu-ray camp … it may be the decisive factor,” Martin said. “In any case, I would expect a significant increase in marketing. [HD-DVD promoter] Toshiba won’t go down without a fight. Once you’re all-in, you have to go all the way.”

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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