Kmart is not going HD DVD exclusive

After a number of reports appeared in the press over the past couple of days that Kmart would be selling Toshiba HD DVD players exclusively, and not carrying any Blu-ray players – aside from the PS3 – Kmart was moved to respond. They’ve issued a terse press release refuting these reports and stating that they intend to support both platforms. It sounds like they may be a big miffed with Toshiba, whom they name as the source of the earlier reports.

The release:

Nov 2, 2007 19:03 ET

Kmart Not Exclusively Supporting HD-DVD Format

Statement from Jonathan Magasanik, Vice President and General Merchandise Manager, Home Electronics, Sears Holdings

HOFFMAN ESTATES, Ill., Nov. 2 /PRNewswire-FirstCall/ — There have been numerous statements in the media today, attributed to Toshiba, indicating exclusive support for the HD-DVD format in Kmart stores.

These statements are false.

Kmart intends to support both the HD-DVD and Blu-ray platforms, and has no plans to support either platform exclusively.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD) , is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company’s website at or the Sears Holdings Corporation website at

Source: Kmart

CONTACT: Kirsten Whipple of Sears Holdings, +1-847-286-3037

Web site:

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  • Ben Drawbaugh

    This is nothing more than an attempt at gaining more free press. Wake me up when there is a stand alone Blu-ray player on the shelf of a Kmart.