Tag Archives: Advertising

DVR Delayed Viewing Having A Larger Ratings Impact

Posted on Wednesday, October 15, 2008 by MegaZone

This probably doesn’t come as a surprise to anyone who uses a DVR, or anyone who regularly reads this blog, as I’ve posted on this before, but DVR viewing is having a growing impact on television ratings. USA Today highlighted … Continue reading →

Posted in DVR, TiVo | Tagged , , , , | 2 Comments

Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

Posted in DVR, General | Tagged , , , , , | 1 Comment

Australian TiVo TV Spot

Posted on Friday, August 15, 2008 by MegaZone

A TV ad for TiVo Australia: Picked up from TiVo Blog.

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TiVo (Re?)Launches Power||Watch Ratings Service

Posted on Thursday, July 31, 2008 by MegaZone

TiVo put out a press release Wednesday with the headline TiVo Launches Power||Watch™ Ratings Service, Teams With Starcom to Release Initial Findings, which struck me as odd since they already announced the launch of Power||Watch last November with a release … Continue reading →

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Comcast Accepts TiVo Interactive Advertising Management System

Posted on Thursday, April 3, 2008 by MegaZone

A brief announcement today via an SEC filing from TiVo: On March 31, 2008, Comcast accepted the initial version of the TiVo Interactive Advertising Management System for future deployment on Comcast platforms. This acceptance occurred by the mutually agreed deadline … Continue reading →

Posted in Cable, TiVo | Tagged , , | 7 Comments