Tag Archives: Advertising

TiVo Does Their Annual Superbowl Ad Summary

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading

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The Huffington Post On “The TiVo Imperative”

The Huffington Post is running a column by Jack Myers entitled The TiVo Imperative: Educate and Entice Viewers to “Want to Watch” Commercials and New TV Series. It is about the erosion of ad viewing as DVR use increases, and … Continue reading

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TiVo Examines Series Premier Timeshifting

One of the things I missed covering during the week when I was swamped was a press release from TiVo about timeshifting and the series premiers in October. Using data from their Stop||Watch service they made some interesting discoveries. For … Continue reading

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TiVo Finds A New Place To Stick Ads – The Pause Screen

Remember the link to Swivel Search that showed up on the pause screen with the new 9.3.2 update for the Series2 recently? Yeah, that was the ground work for TiVo’s real intention – ads. Interestingly the new 11.0 release for … Continue reading

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DVRs In 44% Of US Households By 2014

According to an article in TVWeek, research firm Magna released a report saying 44% of US households will have a DVR by 2014. They believe this will lower viewing impressions across all dayparts by 4%, but will also increase TV … Continue reading

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