Tag Archives: Nielsen

Android Continues To Gain Share

Nielsen Wire is reporting that Android continues to gain market share in the US in August. While 43% of all US smartphone subscribers use Android, of those who acquired a smartphone in the past three months 56% selected the platform. … Continue reading

Posted in Android, Blackberry, iPhone, Mobile Devices | Tagged , , , , , , | Leave a comment

Android Owns 39% of US Smartphone Market, Apple 28%, RIM 20%

According to Nielsen’s June data, Android now controls 39% of the US smartphone market. Apple’s iOS comes in second at 28%, and RIM’s Blackberry OS has fallen to 20%. Windows Mobile & Windows Phone 7 together give Microsoft 9% of … Continue reading

Posted in Android, Blackberry, Blogs, iPhone, Mobile Devices, Palm OS, Symbian, Windows Mobile | Tagged , , , , , , , , , , , , , , , | 3 Comments

DVR Delayed Viewing Having A Larger Ratings Impact

This probably doesn’t come as a surprise to anyone who uses a DVR, or anyone who regularly reads this blog, as I’ve posted on this before, but DVR viewing is having a growing impact on television ratings. USA Today highlighted … Continue reading

Posted in DVR, TiVo | Tagged , , , , | 2 Comments

Has Product Placement Reached Saturation?

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading

Posted in DVR, General | Tagged , , , , , | 1 Comment

DVR Viewings Boost Ratings, Indicate The Changing Ad Market

The GateWorld blog is reporting on the ratings for the season premier of Stargate Atlantis, ‘Search and Rescue’. While Nielsen reported 1.8 million viewers, giving a 1.3 rating, that’s under their ‘Live + Same Day’ ratings. Under their ‘Live + … Continue reading

Posted in DVR, TiVo | Tagged , , , , | Leave a comment