Category Archives: DVR

TiVo News: For lovers and lonely hearts everywhere

Posted on Thursday, April 9, 2009 by MegaZone

TiVo’s latest newsletter:

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TiVo Stop||Watch Delves Deeper Into Superbowl Results

Posted on Thursday, April 9, 2009 by MegaZone

Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% … Continue reading →

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TiVo Does Their Annual Superbowl Ad Summary

Posted on Thursday, April 9, 2009 by MegaZone

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading →

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TiVo’s Stop||Watch Reveals High Rate Of Timeshifting During Primetime Programs

Posted on Thursday, April 9, 2009 by MegaZone

I’ll be catching up on at least some of the press releases and such that came out in the past three months or so while I was on my little hiatus. I thought about just skipping them, but decided I’d … Continue reading →

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Many Changes And Additions To TiVoCast

Posted on Wednesday, January 21, 2009 by MegaZone

Since my last TiVoCast post there have been a number of changes. For some reason they’ve dropped the groups for KoldCast content that had been there. So now all of the KoldCast shows are listed individually. When this happened it … Continue reading →

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