Daily Archives: Tuesday, September 16, 2008

Has Product Placement Reached Saturation?

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading

Posted in DVR, General | Tagged , , , , , | 1 Comment

WordPress Updated To 2.6.2 And Plug-In Changes

WordPress 2.6.2 is out and I’ve updated the site. I also updated plug-ins, and in the process I decided to drop Viper’s Video Quicktags. It added a lot of page volume with the included files and I found it didn’t … Continue reading

Posted in Site Updates, Web | Tagged , , | 1 Comment

3 Minute Ad Age Joins TiVoCast

Another channel has joined the TiVoCast lineup, and this one is most likely to appeal to industry insiders. 3 Minute Ad Age is a daily, roughly three minute (surprise), video produced by the magazine Advertising Age. As you might expect, … Continue reading

Posted in Broadband, TiVo | Tagged , , , | Leave a comment

TiVo Promotes Anna Brunelle To CFO

Shortly after the last CFO, Steve Sordello, left last June TiVo appointed Cal Hoagland as interim CFO while they searched for a permanent replacement. It seems that the replacement was under their nose the whole time as they’ve just promoted … Continue reading

Posted in Press Release, TiVo | Tagged , | Leave a comment