It seems Australian TiVo boxes aren’t the only ones to get pizza ordering. After I posted about that I’d had a few tips that it was also coming to US TiVo units as well, so I asked TiVo about it and they confirmed it, but under embargo until now. Actually, ‘now’ is 08:30 Eastern when the embargo lifts and this scheduled post should be visible, but as I type this at 01:00 the application is already live on my TiVo. It is under TiVo Central -> Music, Photos, Products, & More -> Order Domino’s® Pizza Now.
Customers can login to their existing Dominos.com account, or register right from the application to place an order. You build your pizza(s), place the order, and pay cash when it is delivered. It would be nice to be able to pay via credit card while ordering – maybe in the future. Unfortunately, my local Domino’s is closed at this hour on a Sunday night, so I can’t put the app through it’s paces to see what the process is like. It is apparently aware of your local franchise’s status and doesn’t allow you to build an order if they’re closed. I’ll have to try it out soon, I’m interested to see if you can order more than just pizzas. Some Domino’s have salads, subs, etc, plus beverages of course. I’d expect that you can, but I want to see the process.
I’m glad to see TiVo introducing something like this, it is something I’ve suggested they do for a while now. And I’m not surprised to see them hook up with a national chain for their first foray into this territory. However, what I’d love to see them to is setup a kind of framework site where small, local places could be listed. I suppose a third party could do it, but it would be like Apps.tv – getting word out to TiVo users would be the hard part.
The concept I see is a website where vendors could register and enter their menus in a standardized way, along with order areas by zip code. They’d have to accept orders online, or perhaps via fax. (Net-to-fax systems are relatively simple.) TiVo users would only see options that deliver (or offer pickup) in their area. I think this would be an excellent way for TiVo to really support local vendors. And if someone wants to run with this idea as a 3rd party, ala Apps.tv, go for it.
I could see a few ways to make money from such a system, such as charging vendors to participate or simply skimming a percentage from orders placed via the system, which is probably the best option. Of course, an existing site like Delivery.com or GrubHub.com could also just add an HME interface. (Know of any other aggregation websites like that? Let me know in a comment, I’m curious. And if you use any of them yourself, why not suggest HME to them as a new feature?)
Press release below:
TIVO ADDS DOMINO’S PIZZA® TO ITS MENU
Domino’s is Pioneering a Whole New Way of Ordering…Via TV
ALVISO, CA & ANN ARBOR, MI — November 17, 2008 — TV has never tasted this good. That’s because TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Domino’s Pizza, Inc. (NYSE: DPZ), the recognized world leader in pizza delivery, have teamed up to give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets using the TiVo® service. It’s a service that cooks up the perfect pizza purchasing recipe.
“Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market,” said Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza, Inc. “We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door.”
Karen Bressner, Senior Vice President of Advertising Sales, TiVo Inc said, “Joining forces with Domino’s Pizza creates an effective marketing and commerce tool for Domino’s while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience. This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can pause their program, order a pizza, and then sit back, relax, and return to their favorite show without missing a single second. Now, TiVo delivers the absolute best television viewing experience…and a pizza.”
TiVo subscribers can seamlessly access their Domino’s Pizza order from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products, & More by clicking on “Order Your Dominos Pizza Now.” TiVo is serving up a piping hot new service that’s truly made to order and gives a whole new meaning to the term “TV dinner.”
TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log-in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino’s Pizza.
Bressner added: “Our commitment to revolutionizing interactive advertising and commerce on the television is a direct result of the innovative solutions and features we provide. TiVo’s growing list of interactive features also includes the ability to find and purchase products on Amazon.com related to a customer’s favorite TV show or the convenience of being able to search for a movie that’s playing nearby and purchase tickets through Fandango – all by using the TiVo remote.”
Starting today, this new service is free of charge to all broadband connected TiVo subscribers and supports both delivery and pick-up orders. Viewers pay in cash when the pizza is delivered.