More CE Vendors Sign Tru2Way Accord

After Sony and six major cable MSOs recently came to an agreement on tru2way, other consumer electronics companies were invited to sign the same agreement. And now it seems others have, the signatories now include ADB, Digeo, Intel, Panasonic, Samsung, and Sony. As more vendors sign on to the agreement we’ll start seeing more options in two-way cable devices.

Their press release:

Mike Schwartz


Cable Tru2way™ Platform Gains Endorsements from Major CE and IT Companies

ADB, Digeo, Intel, Panasonic, Samsung, and Sony sign Accord with Cable Industry

Louisville, Colorado, June 9, 2008 — Major consumer electronics (CE) and information technology (IT) companies have signed binding memorandums of understanding (MOU) on tru2way™ technology with the top six cable operators in the United States.

Companies that have signed to date now include consumer electronics manufacturers Panasonic Corporation of North America, Samsung Electronics America, and Sony Electronics. Other companies signing include set-top makers ADB and Digeo, and chip manufacturer Intel Corporation.

As previously announced, Intel plans to build a system-on-a-chip (SoC) that will support a variety of tru2way devices, including DTVs, set-top-boxes, DVRs, and other devices.

The cable operators that have announced support for the tru2way platform on their networks are Comcast, Time Warner, Cox, Cablevision, Charter and Bright House Networks, together representing over 80 percent of all cable subscribers and 105 million homes passed.

Glenn Britt, President of Time Warner Cable said, “Tru2way technology will allow the industry to continually enhance the customer experience, ensuring that the latest features and technology are available to our customers nation-wide. Time Warner Cable has already distributed nearly a million tru2way devices, and this agreement further supports the industry’s efforts.”

Dr. Richard R. Green, President and CEO of CableLabs, said: “This is a momentous achievement that again validates the tru2way technology platform for delivering interactive digital cable services to wide variety of devices. We stand ready to support the cable operators and the manufacturers in the rollout of tru2way devices for the benefit of our mutual customers,” he added.

The multi-industry agreement is embodied in a joint MOU that supports and endorses the tru2way technology platform developed by CableLabs® for delivering 2-way interactive digital cable video services. Detailed terms of the MOU have not yet been released while other potential signatories complete their review of the document.

Tru2way technology creates a national footprint for the creators of interactive services to develop products that work on cable systems in nearly every U.S. market so that consumers who purchase digital cable ready devices will be able to receive new and innovative interactive cable services now and in the future. The platform uses the same popular Java-based technology that is used in cell phones, interactive broadcasting and high-definition Blu-ray Disc players, and brings a large developer community that allows networks, content owners, cable operators, and manufacturers to develop creative interactive services that can be provided directly to cable customers.

About CableLabs

Founded in 1988 by members of the cable television industry, Cable Television Laboratories is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members. CableLabs maintains web sites at;;;; and

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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  • Glenn


    Assume you still haven’t seen the terms of this, i.e. whether its a new profile or what? Any idea whether the TV would live in “OCAP mode” all the time (using the cableco guide) or only be in that mode when the user presses a button a la future-tru2way-Tivo.

  • MegaZone

    Yeah, I’m not privy to any insider info, so I only know what we’ve seen in public. Since most TVs don’t currently have any real UI for things like an EPG, etc, I’d expect most of them to rely on tru2way exclusively for such things.

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