A new survey commissioned by TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVR), points to what many fathers have been saying for years: Dads do, in fact, get slighted on Father’s Day. The study reports that 86 percent of Americans shell out more money on Mother’s Day than they do on Father’s Day. It’s a finding bolstered by research that indicates only 51 percent of those surveyed plan on celebrating the ‘holiday’ at all.
OK, so this study is basically a marketing push to sell TiVo boxes as Father’s Day gifts – no surprise, right? TiVo is open about it though:
“While our research is a bit tongue-in-cheek, one point remains clear; TiVo ‘gets’ dads better than any other gift can, giving them even more control of something we know they love, their TV,” said Katie Ho, vice president of marketing at TiVo. “Not only can he enjoy his favorite shows whenever he wants them, he can now download movies from thousands of choices on Amazon.com and have them sent directly to the TV. He can also demonstrate that father really does know best, figuring out all the TV and movies worth watching with TiVo’s new Universal Swivel Search feature, which finds shows from both broadband and broadcast sources by ‘swiveling’ on actors, topics and other common ways viewers think about TV.”