Tag Archives: Press Release

TiVo-Sponsored Smart Television Alliance Launches ‘OutSmart The Summer Spike!’ Campaign

Posted on Tuesday, July 1, 2008 by MegaZone

The TiVo-sponsored group Smart Television Alliance has launched a campaign to educate parents about the increase in children’s television viewing during the summer months. They claim that it increases 150%. They describe the campaign as “a call to action for … Continue reading →

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TiVo Announces Stop||Watch Results For May 2008

Posted on Tuesday, July 1, 2008 by MegaZone

TiVo today issued a press release announcing the commercial and program rankings from their Stop||Watch service for May 2008. And, as has been the norm, we see that the top viewed commercials don’t necessarily air during the top ranked programs, … Continue reading →

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TiVo Launches In Australia For AUD$699

Posted on Tuesday, July 1, 2008 by MegaZone

I was checking for this repeatedly yesterday, since Australia is across the date line, but the news hadn’t popped before I crashed for the night. Well, it hit while I was asleep and we finally have product, pricing, and availability … Continue reading →

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TRA, Inc. To Bundle TiVo’s Audience Research Metrics With Media TRAnalytics

Posted on Tuesday, June 24, 2008 by MegaZone

Media Marketing Research company TRA, Inc. has announced an agreement with TiVo to bundle TiVo’s Audience Research Metrics with their own ‘Media TRAnalytics’ offering. TRA already has agreements with three cable MSOs for anonymous set-top data and anonymous data from … Continue reading →

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TiVo Announces April Stop||Watch Program Rankings

Posted on Monday, June 16, 2008 by MegaZone

TiVo today issued a press release detailing the results of their Stop||Watch service for April. The release includes several tables breaking down program and ad viewership. American Idol dominated program viewership with five of the top ten slots, followed by … Continue reading →

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