TiVo Announces April Stop||Watch Program Rankings
TiVo today issued a press release detailing the results of their Stop||Watch service for April. The release includes several tables breaking down program and ad viewership. American Idol dominated program viewership with five of the top ten slots, followed by Desperate Housewives with three of the top 10. The other two slots went to Grey’s Anatomy and Lost. (Wow, all programs I never watch.) The data further reinforces that the most watched ads are not necessarily aired during the most watched programs, running counter to the traditional ratings-based ad sales. TiVo continues to show that some of the most watched, least fast-forwarded ads air during lower rated programs. See the press release for all the details.
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