TRA, Inc. To Bundle TiVo’s Audience Research Metrics With Media TRAnalytics
Media Marketing Research company TRA, Inc. has announced an agreement with TiVo to bundle TiVo’s Audience Research Metrics with their own ‘Media TRAnalytics’ offering. TRA already has agreements with three cable MSOs for anonymous set-top data and anonymous data from TiVo will join this pool. They’ve dropped a press release to tout the deal.
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