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Author Archives: MegaZone
EchoStar Pitching Cable And Integrated Sling Media Features For European STBs
EchoStar Europe just exhibited at the European IBC 2008 trade show and they’re making a big push into cable set top boxes. As they’re show blurb says: EchoStar is one of the world’s largest vendors of set-top products for PayTV, … Continue reading
Posted in Cable, EchoStar, Press Release, Sling Media Tagged EchoStar, Press Release, Sling Media Leave a comment
TiVo Releases Stop||Watch Results For July
TiVo today released the results of their Stop||Watch commercial and program rankings for July 2008. The MLB All-Star game dominated the top-watched ads list, most likely because many elected to watch the game live and therefore fast-forwarding the ads was … Continue reading
Has Product Placement Reached Saturation?
With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading
Posted in DVR, General Tagged Advertising, DVR, marketing, Nielsen, Silicon Alley Insider, TiVo 1 Comment
WordPress Updated To 2.6.2 And Plug-In Changes
WordPress 2.6.2 is out and I’ve updated the site. I also updated plug-ins, and in the process I decided to drop Viper’s Video Quicktags. It added a lot of page volume with the included files and I found it didn’t … Continue reading


