Daily Archives: Monday, March 24, 2008

DVR Ad-Skipping Reduces Sales Of Up To 20% Of Brands

Posted on Monday, March 24, 2008 by MegaZone

According to Advertising Age the results of over three years of research by Information Resources Inc. into DVR and non-DVR households shows that DVR households purchase new packaged goods products 5% less often than non-DVR households amongst IRI’s ‘Pacesetting’ brands … Continue reading →

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