Tag Archives: Advertising Age

Blip.tv Joins TiVo

Blip.tv has partnered with TiVo to bring their web series to the TV screen. Blip.tv hosts a great deal of original content and makes it available through a variety of channels and in several formats. According to Advertising Age, Blip.tv … Continue reading

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DVR Ad-Skipping Reduces Sales Of Up To 20% Of Brands

According to Advertising Age the results of over three years of research by Information Resources Inc. into DVR and non-DVR households shows that DVR households purchase new packaged goods products 5% less often than non-DVR households amongst IRI’s ‘Pacesetting’ brands … Continue reading

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