Blip.tv has partnered with TiVo to bring their web series to the TV screen. Blip.tv hosts a great deal of original content and makes it available through a variety of channels and in several formats. According to Advertising Age, Blip.tv will now be bringing their content to TiVo users via broadband connections. The deal will allow Blip.tv to rotate their top shows through the TiVo, letting them determine which of their shows perform best on TV. It sounds to me like the content will be delivered via TiVoCast.

According to Advertising Age the results of over three years of research by Information Resources Inc. into DVR and non-DVR households shows that DVR households purchase new packaged goods products 5% less often than non-DVR households amongst IRI’s ‘Pacesetting’ brands and that roughly 20% of all brands showed a statistically significant reduction in volume. A handful of brands actually saw a slight sales increase in DVR households, but it wasn’t statistically significant. But it is an indication that not all brands will necessarily suffer from DVR ad-skipping.

The research also shows that moving ad money away from TV can help mitigate the impact of DVRs. The brands that spend 20% of more of their media budgets outside of TV showed no significant drop in DVR households. The study also provided some insight into DVR users’ habits:

Overall, IRI panelists watched 42% of the programming on CBS time-shifted, compared to only 10% on the Food Network and 18% on Lifetime. While 34% of programming originally airing on Fridays was time-shifted, only 15% of Sunday shows were.

As network executives have suspected, the study showed people were far less likely to fast-forward through network promos than ads– indicating that creative appeal does make a difference. More than 60% of viewers, for example, watched network promos in the first pod position at normal speed vs. fewer than 45% who watched other ads.

There is some more interesting information in the article.