Just shy of two weeks ago TiVo announced their new ad system, Program Placement. Well, it looks like it is live already. User greg_burns over at TiVoCommunity.com has posted photos of the screens.
As I said at the time of the announcement, it looks like TiVo has done it in a very unobtrusive manner. There are no extra button presses compared to the screens without an ad. You actually need to make more effort to view the promotion, button presses for keeping or deleting the program remain as before. So it doesn’t get in the way at all, which is TiVo’s way of doing things. I don’t have a problem with advertising when it is done well, like this.