After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying to quantify the impact of TV commercials.
This sounds like a good thing to me. I don’t think advertising is fundamentally a bad thing, I just think most ads are terrible and there are too many. If this data helps create more ads people want to watch, that’s a good thing.
Ah, here’s another article from the NYTimes: TiVo Is Watching When You Donâ€™t Watch, and It Tattles