Daily Archives: Wednesday, July 26, 2006
TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the creation of TiVo Audience Research and Measurement (ARM), a division of the Company which will offer advertisers … Continue reading
After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying … Continue reading
Roxio has added Blu-ray Disc authoring support to its Mac-based burning tool Toast 7, the company said today.