Tag Archives: TiVo

Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

Posted in DVR, General | Tagged , , , , , | 1 Comment

3 Minute Ad Age Joins TiVoCast

Posted on Tuesday, September 16, 2008 by MegaZone

Another channel has joined the TiVoCast lineup, and this one is most likely to appeal to industry insiders. 3 Minute Ad Age is a daily, roughly three minute (surprise), video produced by the magazine Advertising Age. As you might expect, … Continue reading →

Posted in Broadband, TiVo | Tagged , , , | Leave a comment

TiVo Promotes Anna Brunelle To CFO

Posted on Tuesday, September 16, 2008 by MegaZone

Shortly after the last CFO, Steve Sordello, left last June TiVo appointed Cal Hoagland as interim CFO while they searched for a permanent replacement. It seems that the replacement was under their nose the whole time as they’ve just promoted … Continue reading →

Posted in Press Release, TiVo | Tagged , | Leave a comment

Live Near Alviso, CA? Be A TiVo Usability Tester!

Posted on Sunday, September 14, 2008 by MegaZone

TiVo has posted to Craigslist looking for usability testers. TiVo is looking for participants to help us make our products as user-friendly as possible! If you are a resident of the San Francisco Bay Area, and are available for an … Continue reading →

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TiVo And Blackberry ‘Future Collaboration’ Revealed?

Posted on Sunday, September 14, 2008 by MegaZone

In an article on RIM’s new ‘Blackberry Lifestyle’ focus, PC World seems to have revealed what the ‘Future Collaboration’ with TiVo will entail. It comes at the end of the article: Finally: the home television aspect of the “four converged … Continue reading →

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