Just last night I posted about Blu-ray.com reporting that, based on ‘inside sources’, Sonic would be dropping HD DVD from their Scenarist professional authoring tools to focus on Blu-ray. Well, this morning Sonic dropped a press release which makes it official. They will “conclude sales of its Scenarist® HD DVD authoring product line” to focus on Blu-ray authoring, including BD-Live content, as well as authoring content for digital distribution (read: downloads). Sonic will offer Scenarist HD DVD customers a special promotion to exchange them for the Scenarist BD version of the tools. For now there is no impact on their consumer authoring tools, such as Roxio.

A market leading company like Sonic walking away from the format certainly isn’t good news for HD DVD, especially on top of all the other hits they’ve been taking. This basically means Sonic doesn’t feel they’d be able to achieve a high enough return on investment to continue developing their HD DVD tools and they see more return from Blu-ray, so they’re shifting their resources appropriately.

The full press release is below:
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Another distributor has dumped HD DVD in favor of Blu-ray exclusivity, and this time it is Finnish distributor FS Film. They handle Finnish distribution for several studios, but seem to focus mainly on titles from Fox. Via Blu-ray.com.

Additionally, Blu-ray.com is reporting that ‘inside sources’ inform them that Sonic Solutions will be dropping HD DVD authoring support from their Scenarist line of professional disc authoring tools. They will continue to support existing HD DVD customers, but will focus on Blu-ray authoring going forward. There is no indication of changes in their consumer products, such as Roxio, at this time.