Tag Archives: DVR

DVRs In 44% Of US Households By 2014

Posted on Saturday, December 6, 2008 by MegaZone

According to an article in TVWeek, research firm Magna released a report saying 44% of US households will have a DVR by 2014. They believe this will lower viewing impressions across all dayparts by 4%, but will also increase TV … Continue reading →

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WeaKnees RAIDs Your TiVo! (And DirecTV DVR Plus)

Posted on Sunday, November 23, 2008 by MegaZone

No, they haven’t gone pirate, WeaKnees is now offering TiVo and DVR Backup Systems. For the geeks that that means is they’re offering RAID1 drive setups for the TiVo HD and HD XL models, as well as the DirecTV HR20, … Continue reading →

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DVR Delayed Viewing Having A Larger Ratings Impact

Posted on Wednesday, October 15, 2008 by MegaZone

This probably doesn’t come as a surprise to anyone who uses a DVR, or anyone who regularly reads this blog, as I’ve posted on this before, but DVR viewing is having a growing impact on television ratings. USA Today highlighted … Continue reading →

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Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

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NewTeeVee: FiOS DVR Could Learn From TiVo

Posted on Tuesday, September 2, 2008 by MegaZone

NewTeeVee has an entry from Liane Cassavoy, who recently switched from a Series2 TiVo for an HD DVR from Verizon FiOS, and she calls out five areas where Verizon, and other DVRs, could take a lesson from the “trusty, user-friendly … Continue reading →

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