This is interesting news, spotted in PVRBlog – USA Today publishing TiVo data.

Publishing TiVo viewing information right along with the Nielsen’s certainly lends an air of credibility to TiVo’s data, and, by extension, the company.

TIVO ACQUIRES STRANGEBERRY, PALO ALTO BASED COMPANY AND INNOVATOR IN BROADBAND TELEVISION TECHNOLOGIES

TiVo Announces $74 million Common Stock Offering to Institutional Investors

This was announced at CES but I forgot to follow-up on it. The first of the TiVoToGo features is already available – programming recordings from your cell phone or PDA, if you have HMO. It is the AllMiMedia™ TiVo® Edition, which is $12/year. For another $20/year they claim to allow you to view the photos and listen to the music stored on your HMO Server. BTW for the 3 month free scheduling trial that was in the press release, the bloody obvious promo code is ‘CES2004′. My second guess.

My SonyEricsson T68i phone can’t handle it, but my Sony Clie NZ90 PDA can. The UI is basic but OK – but the email I got says I need to allow an hour for the guide data to be ready. So I’ll have to play with it more later.

Additions of Innovative Advertising Executives from Coca-Cola and OMD to Drive Growth of TiVo’s Advertising Business

I wonder what kind of things they’ll come up with…