TiVo’s StopWatch(TM) Ratings Service to Provide Monthly Rankings of Top Commercials as Viewed by Tivo Subscribers

Posted on Monday, July 16, 2007 by MegaZone

A whole new ratings race is on. It is not the start of a new TV season yet, but it is the start of a whole new ratings competition. TiVo’s “Top Commercial Rankings.” So TiVo says let the competition begin for the most watched, most time-shifted and least fast-forward television advertising campaigns in the market today.

The full press release includes samples of data from April and May.

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TiVo now works with AT&T U-Verse

Posted on Monday, July 16, 2007 by MegaZone

There aren’t many AT&T U-Verse users out there, so this issue didn’t affect a lot of people, but TiVo units can now control the AT&T U-Verse set top boxes. TiVo has added the IR codes for the AT&T STBs in a recent revision to the IR code library. TiVos will download the new library update automatically as part of their daily call home. If you’re a U-Verse user, you can get the details in the UverseUsers.com forums.

Picked up from ZatzNotFunny.

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TiVo and advertising

Posted on Monday, July 16, 2007 by MegaZone

Advertising Age has a new article on advertising and TiVo, interviewing TiVo’s Todd Juenger, VP-general manager of TiVo Audience Research and Management.

Most watched
Least-fast-forwarded brand campaigns on 15 measured broadcast and cable networks, daytime and prime time, April 2007:

1. AlmostGolf sporting goods (direct response)
2. Perfect Pushup exercise equipment (direct response)
3. Microsoft Office business software
4. Air Hogs toys (direct response)
5. Cub Cadet tractor

Source: TiVo StopWatch

Picked up from HDTiVo’s Blog.

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Jump into Blu-ray with this PlayStation 3 deal

Posted on Friday, July 13, 2007 by MegaZone

So, the 60GB PlayStation 3 just dropped to $500, not bad. But it can be better.

Get a 60GB PlayStation 3 and the Sony Blu-ray DVD Remote and Resident Evil: Apocalypse and five free Blu-ray titles – all for $500. How? This special PlayStation 3 bundle from Amazon.

Buy the bundle and Amazon will throw in the remote and RE:A – then redeem the mail-in offer for five more free Blu-ray titles. (Just don’t select ‘Resident Evil 2′ on the mail-in – since that’s RE:A.)

The remote is $25 MSRP, and RE:A is $29, plus five more movies – and gaming, of course. I just placed my order. :-)

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All the Blu-ray stats you never wanted

Posted on Friday, July 13, 2007 by MegaZone

Pie Chart of BD market share by studio Blu-rayStats.com is a very simple website that provides exactly what its name implies – Blu-ray Disc statistics, and lots of them. You can find information on (apparently) every BD release – studio, release date, IMDB rating, the US Box Office figures, the video and audio codecs used, the type of disc (BD25 or BD50), if the disc is region coded, and the MSRP. You can slice and dice the data by studo, codec, etc. And you can get some graphs, like one above.

You can also list the percentage of market share BD has in the high-definition disc war with HD DVD, on a week-by-week basis. Back in the first week of the year (ending 2007-01-07) BD had 63.3% of the market (and YTD, obviously) and 41.2% since inception – as of the week ending 2007-07-14 that’s 66% for the week, 67% YTD, and 60% since inception.

An interesting site for people who like raw data. I don’t know if the site has any affiliation – the domain is registered to Dave Cowl of Rhobot Corp in Sunnyvale, CA, and it was registered on July 4th, 2007, so it is new.

I picked this up from EngadgetHD.

Posted in Blu-ray/HD DVD | 1 Comment