Advertising Age has a new article on advertising and TiVo, interviewing TiVo’s Todd Juenger, VP-general manager of TiVo Audience Research and Management.
Least-fast-forwarded brand campaigns on 15 measured broadcast and cable networks, daytime and prime time, April 2007:
1. AlmostGolf sporting goods (direct response)
2. Perfect Pushup exercise equipment (direct response)
3. Microsoft Office business software
4. Air Hogs toys (direct response)
5. Cub Cadet tractor
Source: TiVo StopWatch
Picked up from HDTiVo’s Blog.