TiVo and advertising

Advertising Age has a new article on advertising and TiVo, interviewing TiVo’s Todd Juenger, VP-general manager of TiVo Audience Research and Management.

Most watched
Least-fast-forwarded brand campaigns on 15 measured broadcast and cable networks, daytime and prime time, April 2007:

1. AlmostGolf sporting goods (direct response)
2. Perfect Pushup exercise equipment (direct response)
3. Microsoft Office business software
4. Air Hogs toys (direct response)
5. Cub Cadet tractor

Source: TiVo StopWatch

Picked up from HDTiVo’s Blog.

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