TIVO ESTABLISHES INTERACTIVE DIRECT RESPONSE ADVERTISING GROUP, TAPS INDUSTRY VET TO LEAD INITIATIVE

TiVo continues to aggressively pursue advertising as a revenue stream. They kicked out this press release today, announcing a new internal group designed to help promote TiVo as an advertising platform. Hit the link for the full release.

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platform. TiVo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.

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SeasonPassGetter – TiVoToGo for Mac OS

I just caught this post over at TiVo Blog. Alex stumbled across a package called SeasonPassGetter, which is a free application for Mac OS that will transfer shows from a TiVo (via TiVoToGo), transcode them for an iPod, add them into iTunes, and even initiate an iPod sync as required.

SeasonPassGetter joins TiVoDecode Manager as a free alternative to the official commercial solutions Popcorn 3 and Toast 8 Titanium from Roxio.

See TiVo Blog’s post for some screen shots and Alex’s take on the software, since he has a Mac and I don’t. :-)

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Galleon updated to 2.5.1

Hot on the heels of the 2.5.0 release, Galleon has been bumped to 2.5.1. It is mainly a bug fix update. From the release notes:

Version 2.5.1:
———————-
* Fixed a screen saver bug–it would consume all your CPU time on the PC
* Updated Linux install Makefile to work in more cases/on more distributions

Known problems:
* not all galleon skins in HD cover the screen–use tivo skins
* still some layout glitches in HD
* still some HD menu highlights are too big for text

Download it here.

Thanks to TiVo Blog for the heads up.

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Palm’s new Centro launches

After the early morning early release of Sprint’s Centro website, the official announcement came later in the day. The Centro will have a 90-day exclusive with Sprint. The Centro is Palm’s smallest, lightest, and least expensive smartphone ever – yet it is still very capable, with the features of a larger, more expensive Treo. The Cetro is 4.22″ x 2.11″ x .73″ and weighs only 4.2oz. It has a 320×320 color (16-bit/65K colors) touchscreen, a 1.3 megapixel camera with 2x zoom, 64MB of available storage, BlueTooth v1.2, microSD slot (up to 4GB cards), and runs Palm OS 5.4.9 (Garnet). You can have any color you want – as long as you want Ruby (red) or Onyx (black). As it runs on Sprint’s network, it is a CDMA2000 EvDO phone which should make web browsing fairly speedy.

It also comes with a lot of pre-loaded software including Documents to Go Professional Edition 10, Google Mobile Maps, Instant Messaging, Nuance Voice Control, PocketTunes Deluxe, Sprint Mobile Email, Sprint Store, Sprint TV, Sudoku, and VersaMail 4.0.

The best part? The price. It is only $99.99 after a $100 rebate and a 2-year service commitment with Sprint. That’s a great deal for a very capable smartphone. You get all of the features you’d get from a more expensive model, such as the Treo 755p for much less. Actually, you get more features as they’ve bundled entertainment software, IM clients, etc. And it supports thousands of third party Palm OS applications – like SlingPlayer Mobile.

You can pre-order it now and get free shipping and a free vehicle power charger (a $29.99 value).

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Thank you Matthew

Thank you for the TiVo Rewards Referral Matthew, it is appreciated.

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