Gizmo Lovers Logo
Gizmo Lovers Logo
Gizmo Lovers
« SeasonPassGetter - TiVoToGo for Mac OS
Five free Blu-ray Disc offer extended - and Blu-ray is kicking butt in Europe »

TIVO ESTABLISHES INTERACTIVE DIRECT RESPONSE ADVERTISING GROUP, TAPS INDUSTRY VET TO LEAD INITIATIVE

Posted Monday, October 1st, 2007 at 16:38 by MegaZone. Filed under Press Release, TiVo

TiVo continues to aggressively pursue advertising as a revenue stream. They kicked out this press release today, announcing a new internal group designed to help promote TiVo as an advertising platform. Hit the link for the full release.

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platform. TiVo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Print This Post

Share this post on these sites (care of Sociable):
  • Google
  • Digg
  • Reddit
  • Pownce
  • del.icio.us
  • StumbleUpon
  • Technorati
  • TwitThis
  • Facebook
  • LinkedIn
  • MySpace
  • Slashdot
  • Propeller
  • Yahoo! Buzz
  • YahooMyWeb
  • Live
  • Fark
  • Furl
  • blogmarks
  • Faves
  • TailRank
  • SphereIt
  • Spurl

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe without commenting

Upgraded HD TiVo units available from DVRupgrade