CNET reviews Rhapsody on TiVo

Matthew Moskovciak over at CNET Networks has reviewed the recent release of Real Networks Rhapsody service on TiVo. He’s an existing Rhapsody subscriber, so he was able to review it from the point of view of an established user trying the service via a new platform and interface. I think that’s interesting because I feel that’s the most likely audience for this service. I don’t expect a lot of people to jump onto Rhapsody just because it is available on TiVo now. But I do see this as a value-add for Rhapsody users. Sure, some people will sign up because the added value will tip the scales for them, but I don’t see this as a big subscription driver for either camp – except as fodder for marketing. (Don’t get me wrong, I’ve tried the service and it works fine and I think it is a nice addition. But I use an iPod and iTunes, not compatible with Rhapsody. And I have Sirius Satellite in my car – which also allows me to stream music online. Between those two, I don’t really need another music service.)

Matthew did run into some glitches while trying out the service, and was disappointed in a few things, but overall it was a positive review. And this is a ’1.0′ release, so we will probably see improvements in future updates, and tweaks based on user feedback.

Despite all these gripes, Rhapsody on TiVo shows a lot lot of promise. When it was working smoothly, it was great to extend the Rhapsody experience to my living room and the service certainly has the TiVo “touch.” While Apple TV is great for bringing your purchased iTunes music collection to your home theater, Rhapsody on TiVo effectively brings millions of songs to your home theater. I’m definitely not ready to give it my full recommendation–it’s much too glitchy in its current state–but if TiVo and Rhapsody can smooth the kinks out, they might have a killer service on their hands.

I’ll also note that it is quite possible to stream music from your iTunes collection via your TiVo – I do it. Unprotected MP3 files are, of course, no problem. But even unprotected AAC (and other formats) can be streamed with Dan203′s TiVo Desktop plug-in on Windows, or using LAME with TiVo Desktop on Mac. And if you have protected AAC (m4p) files purchased from ITMS – that’s what QTFairUse6 and myFairTunes7 are for. (I absolutely do not condone piracy. But I do condone fair use for media you’ve purchased. I’m all for stripping DRM, just don’t trade those files.)

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TiVo’s Senior VP of Advertising Sales, Karen Bressner

Brandweek has a profile piece on TiVo’s Karen Bressner, Senior VP of Advertising Sales. She joined TiVo in July after leaving her position as SVP for national advertising sales at Viacom International. She’s switched from selling ad spots to selling a complete advertising vision based on the TiVo platform.

Her biggest challenge is to show advertisers how they can lure someone who is attracted to the idea of fast forwarding through commercials. And to let those folks know that, well, there’s something interesting in there to watch.

“I’ve had to learn the touch points and what the different opportunities are with TiVo,” she said. “I have to know who our best potential clients are, and I’m learning. I know that we are natural for the auto marketplace, and the film industry.

“So I’m learning how we can apply to different categories. If I had to say there was a learning curve coming from Viacom, it was about engagement.”

Like it or not, advertising is a fundamental part of television. Someone has to pay the bills, and I doubt consumers want to pay several times what they pay today for cable or satellite to also cover all of the production costs for the content. So the market has to adjust to changing viewer habits to sustain that advertising revenue through innovation.

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TiVo Comcast software spotted in the wild

Dave Zatz has photos of the new Comcast TiVo software over at ZatzNotFunny. Dave managed to find someone running the new TiVo software on a Comcast Motorola DCT3416 and he has a number of photos of the interface and the remote. But it doesn’t look like it has changed since my report from CES in January or from the photos I took at the time. The labels on the remote appear to have changed a little, but not much, mainly the colored A/B/C/D buttons.

Still no word on consumer pricing or general availability. I live in Worcester, MA which is Charter Scientific Atlanta territory, so I can’t try this myself. I work over in Marlborough, MA. So if anyone in the area gets the TiVo software and is willing to have a stranger come over and poke at their cable box and maybe take some photos, let me know. :-)

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A video review of the TiVo HD

The site with a somewhat unwieldy name My New Favorite Song Ever!com has posted a video review of the TiVo HD. What does this have to do with music? Beats me – I guess the person who runs the site just likes to branch out into tech now and then. Nothing wrong with that. It is a bit slow-paced, but quite a favorable review.

I picked this up from TiVoBlog.

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TIVO ANNOUNCES RESULTS OF ITS STOP||WATCH™ COMMERCIAL RANKINGS FOR AUGUST

TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced its Top Commercial Rankings for August, as viewed by TiVo subscribers.

For the second month in row, TNT claimed several top highest rated program episodes in total viewing with The Closer. However, similar to the last month, while The Closer dominated the Top Program ratings, none of the commercials that aired during the program made the Top 10. In fact, nine of the Top 10 commercial spots in August aired during Big Brother 8, which was only the 10th highest rated program. In the meantime, Fox’s So You Think You Can Dance continued its consistent summertime Top 10 showing.

For those who like the tables of numbers, see the full press release for all the gory details.

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