Category Archives: DVR

TIVO LAUNCHES AUDIENCE RESEARCH AND MEASUREMENT (ARM) DIVISION

Posted on Wednesday, July 26, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the creation of TiVo Audience Research and Measurement (ARM), a division of the Company which will offer advertisers … Continue reading →

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New TiVo service to measure its ad-zapping fallout

Posted on Wednesday, July 26, 2006 by MegaZone

After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying … Continue reading →

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Last chance! Get a free TiVo box today.

Posted on Tuesday, July 25, 2006 by MegaZone

TiVo’s latest promo email…

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SPRITE’S “subLYMONal” ADVERTISING TO BE FEATURED ON TIVO

Posted on Tuesday, July 25, 2006 by MegaZone

Sprite, America’s #1 lemon-lime soft drink and TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced a partnership that will feature a cutting-edge interactive advertisement on a … Continue reading →

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An upcoming Boston TiVo meetup

Posted on Tuesday, July 25, 2006 by MegaZone

For the social TiVo owner there is a forum at TiVoCommunity.com for arranging meetups and the like. There is going to be one in my neck of the woods, in Boston (I live in Worcester, MA, close enough), August 11-13. … Continue reading →

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