Sprite, America’s #1 lemon-lime soft drink and TiVo Inc. (NASDAQ: TIVO),Ã‚ the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced a partnership that will feature a cutting-edge interactive advertisement on a TiVo Showcase. Beginning July 24th and running for two weeks, the Showcase will feature a part of Sprite’s “subLYMONal” campaign. This is Sprite’s first interactive advertising run on the TiVo platform.
Well, it is a good thing that TiVo is landing more advertising partners. Growing and diversifying their revenue base is important.