Sprite, America’s #1 lemon-lime soft drink and TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced a partnership that will feature a cutting-edge interactive advertisement on a TiVo Showcase. Beginning July 24th and running for two weeks, the Showcase will feature a part of Sprite’s “subLYMONal” campaign. This is Sprite’s first interactive advertising run on the TiVo platform.

Well, it is a good thing that TiVo is landing more advertising partners. Growing and diversifying their revenue base is important.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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