Recently, when speaking to the Wall Street Journal, Virgin Media chief executive Neil Berkett had a number of complimentary things to say about customer response to Virgin’s TiVo service. Such as “People who have it absolutely love it; it’s a new way to watch television.” The best sound bite is probably that customer response has been “better than good”.
But what I find most interesting is his statement that all of Virgin Media’s cable customers would have TiVo within the next four to five years. That’d be big, if not huge, news for TiVo. As of July roughly 50,000 Virgin Media customers had TiVo, a number surely much larger today, but their total customer base is roughly 3.8 million. A number I’m sure Virgin Media will do their best to grow, of course. That would be a significant boost to TiVo’s global customer base, all of their other deals aside. That will also likely mean Virgin Media will have a significant influence on the evolution of TiVo as a product. While I’m sure there will be features unique to the UK, such as the ‘Red Button’, I expect a lot of other features implemented for Virgin will feed into the general product feature base.
Sounds good to me.