TIVO DEBUTS NEW LEXUS CAR CONFIGURATION APPLICATION

Posted on Thursday, May 11, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO ), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo® service. Adding to TiVo’s advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive elements and an increased response rate over traditional campaigns.

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