TiVo related articles

Posted on Wednesday, May 26, 2004 by MegaZone

TiVo shows subscriber growth, posts wider loss

Study: DVRs ‘Recapture’ 96% Of TV Ad Zapping

The latter I spotted via PVRBlog. I can’t help but think of Blipverts – 20 Minutes Into The Future indeed. ;-)

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MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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  • benclark

    I question the validity of the study (second link). Sure, I “watch” commercials more often now that I’m fast-forwarding through them, but only because I’m waiting to see my show come back on. My eyes may be watching the TV at the time, but I’m not paying any more attention to the ads themselves. It’s clear to me that the questions they chose to ask are skewed in favor of DVRs — which isn’t necessarily a bad thing for us TiVo owners, but certainly not for any ad agency considering new approaches.