Back at CES, EchoStar announced the TR-40 ATSC digital converter with an expected MSRP of $39.99. That would make it free after the $40 government coupon. Then it appeared to be rebranded as the DISH Network DTVPal, which launched with a $59.99 MSRP.

To muddy the waters a bit more, DISH Network is now offering the TR-40 CRA for $39.99 - free with a coupon. And it looks like the TR-40 CRA is identical to the DTVPal, save for the labels. From the site’s FAQ:

What is the difference between TR-40 CRA and DTVPal?

TR-40 CRA is a special limited production version of the DTVPal. Offered at the government coupon price of $40, the TR-40 CRA includes the highly-acclaimed features and functionality of the DTVPal.

DTVPal has garnered much praise in recent months and is recommended as a “top choice” by CNET. DTVPal’s amazing features and consumer-friendly technology make it a great value at only $19.99 with a $40 government coupon.

So if you’re in need of a set-top box for the DTV transition you can get the TR-40 CRA free with a government coupon, and get the same hardware and features as the $60 DTVPal, which is $20 with the coupon.

Interestingly the NTIA list of approved set top boxes also includes the EchoStar TR-40 and a DISH Network DTVPal Plus, both of which are listed as approved, but currently unavailable. At first I thought the DTVPal Plus might be the EchoStar TR-50 ATSC DVR shown at CES, but it can’t be as having the TR-50s capabilities make it ineligible for a coupon, hence it wouldn’t be on the approved list. Curious.

Disclaimer: I work for Sling Media, which is owned by EchoStar.

DISH Network has launched a website for their DTVPal Digital-To-Analog Converter set-top box, the STB formerly known as the TR40. A prototype was shown as CES in Sling Media branding, but it looks like they’ll be marketing it as DISH Network. Which actually seems a little confusing to me, as people associate DISH Network with satellite, and might not understand this is a terrestrial ATSC converter box. It is unclear if the DTVPal may yet also show up in Sling Media and/or EchoStar branding.

According to the website the DTVPal will be available for order in ‘late June’, though prices are not yet listed. It is a very simple device. It has one input - antenna coax, two sets out outputs - one RF coax modulated for channel 3 or 4 and one composite video with stereo audio, and one power connector. For such a simple device the remote has a number of buttons, but the image is too small to make out what they’re all labeled. Though they have loaded the box with a number of extra features, which probably explains the buttons. Among the features are an EPG, closed-caption decoding, parental controls, an event timer to auto-tune scheduled programs, and a program search function.

No word yet on the DTVPal DVR, which seems to be the new name for the TR50 OTA DVR shown at CES. It is looking like ‘DVTPal’ will be the new branding for OTA ATSC devices from EchoStar.

Disclaimer: I’m currently employed by Sling Media, which is owned by EchoStar, who produces the DTVPal for DISH Network. Convoluted enough? It’s like Dark Helmut and Lone Starr.