Launched just over three months ago with a $349.99 price, Best Buy is now selling the Insignia NS-BRDVD Profile 1.1 Blu-ray player for only $229.99. The NS-BRDVD, like seemingly all of the low-cost Blu-ray decks, is a variant of the Funai NB500.

It had been rumored that Funai was going to cut the MSRP of the NB500 from $299 to $249 to remain ahead of expected price cuts coming from Sony. Perhaps this is a manifestation of those cuts. The unit had already been selling for less than the previous MSRP, so this would be in keeping with the pattern.

Picked up from EngadgetHD.

I’ve said before that Blu-ray player pricing would drop this fall as we head into the holiday shopping season, and it sounds like Sony will be kicking off the trend in September. HD Guru, citing an unconfirmed report by Consumer Electronics Daily, says that Sony will cut the MSRP on their BDP-S350 by $100, from $399 to $299, on September 28, 2008. The BDP-S350 is a full-featured, Profile 2.0 / BD-Live player.

Sony will also reportedly introduce the previously announced BDP-S550 with an MSRP of $399, instead of the expected $499 price point, in mid-October.

The price reductions will certainly result in competitive pressure on other vendors.

In fact, HD Guru reports that Funai will cut the MSRP of their NB500 from $299 to $249 to remain competitive. The NB500 is a Profile 1.1 / BonusView player sold in the US under the brands Philips, Magnavox, Sylvania, Insignia, and others.

Since these are the MSRP prices the players will almost certainly be available for less online, and even at retail. While the NB500’s MSRP has been $299, it has been selling normally at stores such as Wal*Mart and Best Buy (under the other brands) for $280 or less. So the cut to MSRP will likely result in a further reduction in retail pricing.

I expect that this is just the beginning of price cuts for the holidays. With the inevitable sales, there should be some good deals on Blu-ray players. And the price cuts on BD-Live units will finally make them competitive with the PS3, unless Sony also cuts the pricing on those. While an entry-level PS3 remains $400, with the BDP-S350 at $300 (and less online) it becomes an option to consider.

From HD Guru via Gizmodo.

This week’s “sale events” at BestBuy.com have a few deals worth mentioning. (When did a ’sale’ become a ’sale event’? Isn’t a sale by definitely an event? Anyway…) If you buy one of three Insignia 1080p HDTVs (42″ LCD $899.99, 47″ LCD $1,199.99, or 50″ plasma $1,399.99) you’ll get the Insignia NS-BRDVD Blu-ray player for just $149.99. That’s $130 off their standard $279.99 price. The NS-BRDVD is one of the many rebadged variants of the Funai NB500 unit, and it is a BonusView / Profile 1.1 player, not BD-Live / Profile 2.0.

You can also save 5% to 15% on four other Blu-ray decks. The LG BH200, which handles Blu-ray and HD DVD discs (for those of you who made the mistake of investing in HD DVD media), normally $599.99 is now $509.99. The Panasonic DMP-DB30K Blu-ray deck, normally $399.99, is $359.99. The Samsung BD-P1500 Blu-ray deck, also normally $399.99, is $339.99. And finally the Sharp AQUOS BD-HP20U, yet again normally $399.99, is $379.99.

Personally I can’t recommend the LH BH200 to anyone who doesn’t have a number of HD DVD discs they still need to play. It just isn’t a good value as a Blu-ray player, and it is BonusView / Profile 1.1 only, despite having an Ethernet port and supporting Internet connectivity for HD DVD. While the Ethernet port means it is possible it could be upgraded to BD-Live someday, it doesn’t seem likely as LG has really stopped work on this family with the death of HD DVD.

The Sharp unit is not only the most expensive of the remaining three, but also the least capable, being just Basic Profile / Profile 1.0, and not even BonusView. Give it a pass. The Panasonic DMP-BD30K is a nice player, but it is also only BonusView and as it lacks an Ethernet port it will never be updated to support it. The one recommendation for the Panasonic is that it has 5.1 analog audio output.

The real pick here is the Samsung. Not only is it the least expensive, but it is the most advanced of the lot. It is ‘BD-Live Ready’, which means that while it is BonusView-only today, Samsung plans to add BD-Live support via a firmware update.

I posted this morning about LG Electronics signing the cable MOU on tru2way. Well, it looks like Funai Electric has also signed it. You may not be familiar with the Funai name, but Funai markets their products under the Philips, Magnavox, Sylvania, and Emerson brand names and also provides ’store brand’ units such as Insignia for Best Buy and Pye for Circuit City.

Picked up from TWICE.

Best Buy has begun selling a Blu-ray deck under their in-house Insignia brand, the Insignia NS-BRDVD. This is very likely another variant of the Funai NB500. That would mean it is Bonus View/Profile 1.1 only, no BD-Live/Profile 2.0. And the Magnavox NB500NG9, a Funai NB500 variant, sells for $298 at Wal*Mart, so that’s a better value. In fact, the Samsung BD-P1500, which is ‘BD-Live Ready’, sells for $348 at Wal*Mart, and a 40GB PS3, which is a better BD deck and a gaming system, is $399 (with a free movie and remote through today). So there really isn’t a good reason to buy one of these.

But it is still nice to see the general trend for more Blu-ray players hitting the market with lower prices.

Via EngadgetHD.