TiVo Inc. (NASDAQ: TIVO), creator of and a leader in television services for digital video recorders (DVRs), today announced that the company has signed a new advertising services agreement with DIRECTV, extending the companies’ prior services agreement. Under the new agreement, each company may sell and distribute TiVo’s advanced advertising capabilities on DIRECTV DVRs with TiVo® service. Both TiVo and DIRECTV will each retain their respective revenues generated from such sales. DIRECTV is the nation’s largest satellite television provider with approximately 13.9 million subscribers.