Gizmo Lovers Blog | TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about…

So LG Electronics is sticking to BD only, at least this year.

Posted in Blu-ray/HD DVD | Leave a comment

EU in antitrust probe of rival DVD format creators

Posted on Thursday, July 27, 2006 by MegaZone

European Commission antitrust officials are probing the licensing strategies of two rival new generation DVD developers, HD DVD and Blu-ray Disc, the European Union executive said on Thursday.

Posted in Blu-ray/HD DVD | Leave a comment

TIVO LAUNCHES AUDIENCE RESEARCH AND MEASUREMENT (ARM) DIVISION

Posted on Wednesday, July 26, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the creation of TiVo Audience Research and Measurement (ARM), a division of the Company which will offer advertisers and advertising agencies, for the first time, second-by-second data and analysis on DVR viewing of advertising content.

Posted in Press Release, TiVo | Leave a comment

New TiVo service to measure its ad-zapping fallout

Posted on Wednesday, July 26, 2006 by MegaZone

After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying to quantify the impact of TV commercials.

This sounds like a good thing to me. I don’t think advertising is fundamentally a bad thing, I just think most ads are terrible and there are too many. If this data helps create more ads people want to watch, that’s a good thing.

Ah, here’s another article from the NYTimes: TiVo Is Watching When You Donâ€™t Watch, and It Tattles

Posted in TiVo | 6 Comments