Starcom USA Purchases Subscription to New TiVo Stop||Watch Ratings Service

Posted on Monday, January 29, 2007 by MegaZone

Media planning and buying company, Starcom USA, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Starcom is the first media agency to purchase a subscription to the brand new TiVo Stop||Watch(TM) ratings service, a new offering from TiVo which provides the industry’s first comprehensive second-by-second program and commercial ratings research service designed to better understand timeshifted viewing. TiVo’s new Stop||Watch service includes monthly reports of program and commercial viewership data by network, daypart, genre and pod position.

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Revenge of CES 2007 – TiVo Advertising Information

Posted on Saturday, January 27, 2007 by MegaZone

You thought you were safe from CES related posts, didn’t you? Well, you were wrong! Bwahahahahahaha! *ahem*

One of the stations in TiVo’s suite at CES was all about their advertising programs, and there was a folder with ten one-sheets with summaries of their different offerings. I obtained one of said folders, and I finally got around to scanning them and posting them in both PDF and as images. Interesting if you want to see what TiVo presents to potential advertising customers and how they pitch their ad programs. Enjoy.

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JEFFREY HINSON ELECTED TO TIVO BOARD OF DIRECTORS

Posted on Saturday, January 27, 2007 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced the election of Jeffrey T. Hinson, 51, to the TiVo Board of Directors. Mr. Hinson will serve on the Audit Committee. Mr. Hinson’s election increases the membership of the TiVo board to nine, including seven independent, outside directors. The appointment is effective immediately.

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Roto-Rooter Pimped Out John Sweepstakes

Posted on Saturday, January 27, 2007 by MegaZone

I just can’t make this kind of thing up. Roto-Rooter is holding an online sweepstakes to give away a ‘Pimped Out John”. Here is their press release. It includes:
Philipsâ„¢ 20-inch LCD TV and Star Wars DVD
Xboxâ„¢ 360 gaming system
Philipsâ„¢ DVD player
Gateway® EMachine™ laptop computer with fully articulated robot arm
iPodâ„¢ with stereo docking station equipped with toilet paper dispenser
Roto-Rooter “emergency” button
Tivoâ„¢ recorder
Avantiâ„¢ refrigerator with beer tap, stocked with drinks and snacks
Magazine rack and subscriptions to Sports Illustrated, ESPN and GQ
Bike pedal exerciser
Cup warmer / cooler

Note the TiVo, which is why I’m posting this here. It is an 80-hour Series2DT, not bad.

OK, so this is a very silly press stunt, but the gear they’re giving away is pretty nice.

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TiVo Advertising One-Sheets Posted

Posted on Saturday, January 27, 2007 by MegaZone

I picked up ten one-sheets about TiVo’s advertising offerings at CES 2007, and I just got them scanned and posted.

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