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Starcom USA Purchases Subscription to New TiVo Stop||Watch Ratings Service

Posted Monday, January 29th, 2007 at 14:41 by MegaZone. Filed under Press Release, TiVo

Media planning and buying company, Starcom USA, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Starcom is the first media agency to purchase a subscription to the brand new TiVo Stop||Watch(TM) ratings service, a new offering from TiVo which provides the industry’s first comprehensive second-by-second program and commercial ratings research service designed to better understand timeshifted viewing. TiVo’s new Stop||Watch service includes monthly reports of program and commercial viewership data by network, daypart, genre and pod position.

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