DVRs And Streaming Media Grow

The LA Times published a quick ‘By the numbers‘ today with numbers from Nielsen Media Research. They report that 22% of homes have a DVR, up from just 2% two years ago. And streaming media seems to be big with a younger audience with 39% of adults 18-to-34 having watched a full-length TV episode streamed online in the last three months. The percentage drops to 25% for all adults. Similarly 56% of 18-to34 year olds use DVRs, the Internet, VOD, and PMPs to follow TV series, while only 21% of those over 55 do.

I don’t think it is that surprising that young users are more likely to embrace tech and new ways to obtain media.

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Circuit City HD DVD Player Clearance An Error

Despite photographic evidence Circuit City says they are not putting HD DVD players on clearance, and that the stores that did tag players with Clearance tags did so in error. Toshiba HD DVD players were being sold at clearance prices as low as $100.04, but this will be corrected and Circuit City will continue to sell the HD-A3 for $149 and the HD-A30 for $199. Circuit City says sales were strong in the past week, unsurprising with the low prices as they’re decent upscaling players if nothing else, and they plan to remain ‘platform agnostic’ for the time being. From Punch Jump via Dealerscope.

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TiVo’s Top Super Bowl Moments

TiVo has done their usual audience measurement of Super Bowl viewers and produced their list of top Super Bowl moments.

The top ten rated commercials of this year’s game were:

1. E-Trade: “Baby” (1)
2. Pepsi Co: “Justin Timberlake”
3. Doritos: “Mouse Trap” (user-generated)
4. Coca-Cola: “James Carville and Bill Frist”
5. Ice Breakers: “Carmen Electra”
6. Bridgestone: “Headlights”
7. Bud Light: “Cavemen”
8. Vitamin Water: “Horse Race”
9. Cars.com Plan B: “Witch Doctor”
10. Life Water: “Thriller”

See the full press release for more details.

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Thank You Justin

Thank you for the TiVo Rewards Referral, Justin.

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Amazon 50% Off HD DVD Sale

Amazon is having a sale on HD DVD’s, 50% off 103 titles. (Well, 50% off 102 titles, and 57% off Van Helsing.) Via High-Def Digest.

The 53% off Blu-ray and HD DVD sales are still running as well.

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