Hmm, I wonder if I upset someone over at TiVo? I didn’t get any advance notice on this one. Well, anyway, on to the news. Correction, their PR firm did email me – a little after 20:00, less than four hours before the embargo lifted at midnight eastern. That’s a little late to be letting folks know about a major announcement, especially as I know others got the word around 15:00. Unfortunately, that was after the last time I’d checked email before midnight. I might’ve caught it, but I’m down with a bad cold and not hovering online as much as I normally do. I only caught it after seeing the news elsewhere.
Netflix streaming is coming to TiVo – very soon. It is great news, but it isn’t too surprising. TiVo and Netflix first talked about partnering over four years ago, though that initial deal seemed to fizzle when Netflix had trouble getting content rights.
In the meantime the market has completely changed. Netflix has rolled out their streaming service and TiVo has added streaming support to their platform for YouTube. And, of course, movie downloads from Amazon and Jaman, with CinemaNow/Disney expected any day now. Content providers are much more open to digital distribution than they were four years ago, and the technology has improved as well. A lot of us have been expecting TiVo and Netflix to bring streaming to TiVo. Especially after Netflix made deals with LG and Samsung to stream to some their Blu-ray players.
This now gives TiVo content from four major services – Amazon, Jaman, CinemaNow (soon), and Netflix. The only major service left that I can think of is Blockbuster/Movielink. And, honestly, they’re not exactly the market leader. I suppose TiVo could work with VUDU to build a VUDU client into TiVo, but with all the other content I don’t know that it would be worth it for TiVo. More benefit for VUDU I’d think. The only thing left to make TiVo *the* platform for movies is HD content, and I’m sure that’s coming.
As Amazon VOD also offers streaming, I expect TiVo to bring that to their platform in addition to the downloads available today. And we’re all just waiting for HD content. There have been repeated hints and mentions of work toward bringing HD content downloads from Amazon to TiVo, and more recently Jaman and Cinema now. And just today Netflix announced they’ll be streaming in HD to Xbox 360. So maybe we’ll see Netflix in HD on TiVo as well.
What’s next for TiVo and broadband content? I think we’ll see them making deals with more content portal sites and networks, like Hulu.com and CBS.com. It is just logical, and TiVo already has the infrastructure to support such streaming sites. I think TiVo is making the right moves.
The Netflix streaming, like YouTube, will be coming to the TiVo Series3, TiVo HD, and TiVo HD XL. It isn’t clear if they’ll be using H.264, like YouTube, or if the streams will be using VC-1 – which Netflix uses for their PC and Mac streaming. The TiVo hardware is capable of supporting both codecs, but VC-1 hasn’t been used to date. Why no Series2 support? As with YouTube, the hardware doesn’t support the newer codecs.
Picked up from Zatz Not Funny.
The press release:
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